Proactive Selling in the Age of the Informed Buyer
November 6, 2025 | 11:00 AM MST - Online
Are You Facing These Challenges?
Stalled or elongated sales cycles — prospects go dark after the first meeting.
Reps blending in with competitors — buyers don’t see any unique insight in your message.
Reactive selling mindset — sales teams respond to buyer demands instead of shaping the discussion.
Informed buyers driving the agenda — prospects come armed with research and price comparisons, leaving little room for influence.
Pressure to grow revenue in 2026 — leadership expects results, but the old methods aren’t working.
Join us live on November 6th and receive actionable strategies to help your team lead—and win—in a world where buyers already think they know it all.
This isn’t another motivational talk—it’s a tactical session that equips your team to:
- Reclaim control of the buying process.
- Create value beyond information.
- Build momentum going into 2026.
Your buyers have changed.
It’s time your sales strategy did too.
Seats are limited. Reserve your spot today!
During this live session, you’ll learn how to:
- Apply a clear framework for shifting from reactive pitching to proactive, insight-led selling.
- Use questioning tools to uncover buyer priorities earlier—before your competitors do.
- Build messaging that positions your team as trusted advisors, not product pushers.
- Implement practical tactics to shorten sales cycles and prevent deals from stalling.
- Identify leadership actions to align marketing, sales, and enablement around proactive outreach.
Meet Your Local Facilitators
Chad Banman
Matthew Donnelly
Praise for Sandler in Edmonton
"Best investment our company could have made. Each of our team members are enrolled in the program and our sales team has had great success with the strategies learnt. Sandler has proven methods, exceptional trainers… Really enjoy my personal experience with them and the level of commitment they have to helping me be my best and most powerful self. Highly recommend them. Thanks Team Sandler Edmonton!"
~ Valerie Boisvert
"Chad's Sandler Sales Training program has been an integral part of my sales team's success. In a competitive market, his program gives us the advantage required to elevate our team to the highest levels. We have utilized both Sales Training and Management Training from Chad and continue to see short and long term results. Great program and instructor, highly recommended!"
- Trevor Derewlanka
" have taken many training courses over the years with mixed results. Matthew is a talented, engaging presenter with very relevant and topical subject matter. There is a reason why some companies prefer candidates with Sandler training and I highly recommend taking that training from Matthew."
Bruce Peron